Urban Undercover: Expanding Horizons with the MN PROMISE Act

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Sairey, the founder of Urban Undercover, has always believed in the power of travel to foster connection, empathy, and understanding. Her brand specializes in elevated travel wear for women, designed to make movement seamless and stylish.

For years, Urban Undercover thrived at its Minneapolis-St. Paul Airport store, the primary source of revenue. But when the pandemic brought travel to a standstill, the business faced an unprecedented challenge. With the airport essentially shut down, sales plummeted, and Urban Undercover’s future became uncertain.

Determined to navigate this setback, Sairey closely followed the MN PROMISE Act Grant, attending information sessions and tracking updates through the MN PROMISE Act website. The moment applications opened, she applied, recognizing the opportunity to rebuild and grow.

With the grant funds, Urban Undercover expanded its revenue streams, investing in online sales and marketing efforts. The shift required substantial resources—from digital ads to broader outreach—but the funding made it possible.

The MN PROMISE Act Grant played a crucial role in this transformation, allowing Sairey to adapt, grow, and continue bringing her vision of connected and inspired travel to life.

📸 Check out photos of Urban Undercover’s store below!